|
CUSTOMER RELATIONSHIPS MANAGEMENT
Customer relationship management (CRM) controls all
aspects of a company’s interaction with its customers
and potential
customers from generating the
lead, developing the opportunity, taking the order,
producing and shipping the goods, getting the cash, and
supporting the customer.
With single source customer
information, from sales, engineering, production, and
shipping to finance, everyone is in step with customer
demands.
The CRM suite
for manufacturing is designed to enable your organization to
create and build a lasting relationship with your customers.
|
Contact Management
Contact Management makes keeping in
touch with your customers and prospects easy.
It provides a basic component
of CRM and promotes responsive and proactive communication.
Contact Management enhances your
customer service by documenting and sharing customer
communication with the entire organization.
Improve overall responsiveness
to customer inquiries with simple user task management.
More detail . . .
|
|
Marketing and Sales
With CRM you can manage and analyze
the effectiveness of marketing campaigns and events.
Your marketers can pinpoint
their targets, capture highly qualified leads and perform
cost/benefit and return on investment (ROI) analysis on
promotional activities.
You can use the campaign
manager to track the number of leads, opportunities, orders,
and costs per campaign.
Once you have the lead, the CRM
functionality helps manage the entire sales process more
effectively, with features such as workflow and forecasting.
Outfitting your sales team with
advanced, easy-to-use software is not just smart; it's a
matter of survival.
CRM is equipped with the tools
you need to find more prospects and quickly convert them to
satisfied customers.
Your salespeople can manage the
complete prospect-to-customer lifecycle, give accurate
revenue forecasts to management and automate many
administrative tasks.
The bottom line?
Better qualified prospects,
shorter sales cycles, reduced lead times, and more revenue.
More detail . . .
|
|
